#howto conference 2021
We are pleased to invite you to the third year
of the largest business event in autumn
Bratislava, 20. October 2021, from 8:00
#howto conference 2021
We are pleased to invite you to the third year of the largest business event in autumn
Bratislava, 20. October 2021, from 8:00
Don’t miss #howto
#howto is an event especially for small and medium entrepreneurs, where you’ll:
- hear inspiring speakers
- learn business success stories
- meet new business partners
- enjoy wonderful food and drink
- meet the winners of the FéliX award
Don’t miss #howto
#howto is an event especially for small and medium entrepreneurs, where you’ll:
- hear inspiring speakers
- learn business success stories
- meet new business partners
- enjoy wonderful food and drink
- meet the winners of the FéliX award
#howto will be presented by
Sajfa
Veronika Cifrová Ostrihoňová
#howto will be presented by
Sajfa
Veronika Cifrová Ostrihoňová
#howto agenda
#howto agenda
Bizz talks: Stories that inspire
Listen to the stories of successful personalities, how to get ahead in business, build a brand or manage a crisis.
Dara Rolins
It’s not
just about singing
for a long time
Michal Meško
Brick & mortar
vs. e-commerce – multichannel,
as a business pillar
Roman Trzaskalik
Pilsner Urquell,
a brand
for 21st century
Ivan Milý
Rebranding
of our households’
traditional brands
Bizz talks: Stories that inspire
Listen to the stories of successful personalities, how to get ahead in business, build a brand or manage a crisis.
Dara Rolins
It’s not
just about singing
for a long time
Michal Meško
Brick & mortar
vs. e-commerce – multichannel,
as a business pillar
Roman Trzaskalik
Pilsner Urquell,
a brand
for 21st century
Ivan Milý
Rebranding
of our households’
traditional brands
Exclusive guest at #howto
Mika Häkkinen
The “Flying Finn”, a two-time Formula One world champion, will fly to the conference in a different role than you are used to. He reveals to us a recipe for staying resilient in the face of tough competition, in his case when racing with Michael Schumacher. And he will tell us why data is the key to unlocking potential not just in business but also in F1.
Exclusive guest
at #howto
Mika Häkkinen
The “Flying Finn”, a two-time Formula One world champion, will fly to the conference in a different role than you are used to. He reveals to us a recipe for staying resilient in the face of tough competition, in his case when racing with Michael Schumacher. And he will tell us why data is the key to unlocking potential not just in business but also in F1.
The CEO of Slovenská sporiteľňa holds a discussion with successful Slovaks
This time, Peter Krutil invited four successful personalities, working mainly abroad, to discuss with them the future of business and other attractive topics.
Peter Krutil
Chairman
of the Board of Directors
and Chief Executive Officer
of Slovenská sporiteľňa
Ľuboš Pástor
professor
at the University of Chicago,
member of the Bank Board
of the National Bank of Slovakia
Radoslav Danilák
hardware designer
and architect,
co-founder
and CEO of Tachyum
Gabriel Szabó
Executive Vice President
of the MOL Group
for the
Downstream Area
The CEO of Slovenská sporiteľňa holds a discussion with successful Slovaks
This time, Peter Krutil invited four successful personalities, working mainly abroad, to discuss with them the future of business and other attractive topics.
Peter Krutil
Chairman
of the Board of Directors
and Chief Executive Officer
of Slovenská sporiteľňa
Ľuboš Pástor
professor
at the University of Chicago,
member of the Bank Board
of the National Bank of Slovakia
Radoslav Danilák
hardware designer
and architect,
co-founder
and CEO of Tachyum
Gabriel Szabó
Executive Vice President
of the MOL Group
for the
Downstream Area
Trends in Business: Business data as the “oil of the future”
How to create the right prices, get the most out of the client, connect offline business with the online world and automate internal company processes? Company representatives who know how to use data for the benefit of business will tell you more.
Peter Krišťák
PRICEWISE s.r.o.
Pricing: What data needs to be collected for pricing and management? Where to start, what is the low-hanging-fruit in pricing? Where should your (data-based) Pricing go in the future?
Filip Vítek
Mocnedata.sk
Mining customer value: Many clients fall into the client’s databases after an initial purchase. How to arouse the client’s desire to buy again? Which behavioural factors serve as an indication of a Cross-Sell or Up-Sell? How to manage the retention of subscriptions or recurring services?
Ondřej Knot
Dateio
“Hay” above gold: Transaction data is often considered only as “hay”, a necessary evil that needs to be stored for some time and then deleted as soon as possible, so that it does not take up space. However, transaction data (and their analysis) is a source of (often) the strongest predictors of a client’s future behaviour (and value).
So how do you use data from “boring” transactions?
Eduard Suchánek
Bolt
Adding an online leg to an offline business – BOLT: The pandemic has shown that having an online leg of your traditional (offline) business greatly pays off. However, in addition to setting up a website / app, this rebirth also requires significantly different data settings. Suddenly, completely different data needs to be collected and analysed. What is the best way how to manage this rebirth?
Karin Fuentes
Digitoo
Robotisation has leaked from factories into offices – Digitoo: Developed technologies increasingly make it possible to standardise and automate human labour. Many believe that robotics primarily concerns manufacturing companies. In reality, however, non-manufacturing activities (such as HR, accounting, marketing, ...) represent a higher rate of return on automation. What sort of data do you need for this and when is it worth thinking about automating “office” processes?
Trends in Business: Business data as the “oil of the future”
How to create the right prices, get the most out of the client, connect offline business with the online world and automate internal company processes? Company representatives who know how to use data for the benefit of business will tell you more.
Peter Krišťák
PRICEWISE s.r.o.
Pricing: What data needs to be collected for pricing and management? Where to start, what is the low-hanging-fruit in pricing? Where should your (data-based) Pricing go in the future?
Filip Vítek
Mocnedata.sk
Mining customer value: Many clients fall into the client’s databases after an initial purchase. How to arouse the client’s desire to buy again? Which behavioural factors serve as an indication of a Cross-Sell or Up-Sell? How to manage the retention of subscriptions or recurring services?
Ondřej Knot
Dateio
“Hay” above gold: Transaction data is often considered only as “hay”, a necessary evil that needs to be stored for some time and then deleted as soon as possible, so that it does not take up space. However, transaction data (and their analysis) is a source of (often) the strongest predictors of a client’s future behaviour (and value).
So how do you use data from “boring” transactions?
Eduard Suchánek
Bolt
Adding an online leg to an offline business – BOLT: The pandemic has shown that having an online leg of your traditional (offline) business greatly pays off. However, in addition to setting up a website / app, this rebirth also requires significantly different data settings. Suddenly, completely different data needs to be collected and analysed. What is the best way how to manage this rebirth?
Karin Fuentes
Digitoo
Robotisation has leaked from factories into offices – Digitoo: Developed technologies increasingly make it possible to standardise and automate human labour. Many believe that robotics primarily concerns manufacturing companies. In reality, however, non-manufacturing activities (such as HR, accounting, marketing, ...) represent a higher rate of return on automation. What sort of data do you need for this and when is it worth thinking about automating “office” processes?
Topic of the day:
What has the covid
crisis taught us?
Many entrepreneurs have found opportunity in the pandemic crisis. During the #howto conference, we are asking the invited personalities what positives have they gotten from the current situation.
Data break:
Analyses by Slovenská
sporiteľňa experts
How is our economy doing? Who is the winner and who is the loser of the covid crisis? In which segments should we look for business opportunities? Data analysts of Slovenská sporiteľňa will tell you more.
Topic of the day:
What has the covid
crisis taught us?
Many entrepreneurs have found opportunity in the pandemic crisis. During the #howto conference, we are asking the invited personalities what positives have they gotten from the current situation.
Data break:
Analyses by Slovenská
sporiteľňa experts
How is our economy doing? Who is the winner and who is the loser of the covid crisis? In which segments should we look for business opportunities? Data analysts of Slovenská sporiteľňa will tell you more.
What else can you look forward to
Meetings
with potential
business partners
Eventee – a special app
to arrange a meeting
and ask questions
Lunch
as a culinary experience
prepared by Michal Kordoš
In the past, he worked
in the best restaurant
in the world Nome in Copenhagen
Pilsner Urquell
Tasting
of seasonal
specials
What else can you look forward to
Meetings with potential
business partners
Eventee – a special app to arrange a meeting
and ask questions
Lunch as a culinary experience
prepared by Michal Kordoš
In the past, he worked in the best restaurant
in the world Nome in Copenhagen
Pilsner Urquell
Tasting of seasonal
specials
#howto conference partner
The event will be in OTP mode (vaccinated, tested negative or recovered from COVID-19).
Upon entry, each participant is required to present a GreenPass application certificate indicating vaccination, proof of recovery or a negative test. Otherwise, entry to the conference will not be allowed.
Organisational information
- When?
20 October 2021, from 8:00 - Where?
Stará tržnica, Nám. SNP 25, Bratislava - Entrance fee?
The event is free but has a limited capacity of 300 participants.
For those who don’t get to #howto in person, an online stream will be available (after registration).
- Getting there
Register on this page. We will send you an e-mail confirmation of participation at the event or an online tracking link later. - Conference language
Slovak. - Organised by
Slovenská sporiteľňa, akonato@slsp.sk
The number of participants
is limited
The number of participants is limited.
Apply for free live stream from the #howto business conference